Four ways to start.
Bespoke is built once for you, then shaped to fit. Each tier represents a different level of what gets included in your build. The architecture is the same. The difference is how many of the three core bundles get activated for your business and how much hands-on work I do for you each month. There is no wrong tier. Most clients land in Scale. Some start with Foundation and grow into more. A few begin at Full Studio because they want the white-glove version. All of it is configured to your business specifically during the build.
You own the build outright. The monthly is optional maintenance, not a license, not a subscription. There is no lock-in.
This is the architecture that took a company from $400k to $700k a month, built by hand in ten months for $80,000. Now yours, configured to your business, in thirty.
01 / The Three Bundles
Three operations, sharing one brain.
Each bundle is a full working system on its own. The tier you choose decides how many are activated for your business. Here is what each one runs, while you do the work only you can do.
The CRM
Every lead, booking, and follow-up, handled before you wake up.
- Contacts, deals, and pipeline
- Email sequences that run themselves
- Bookings and payments
- Alfred, your AI assistant
The Branding & Content Studio
Your voice, captured once, then writing and posting in your name.
- Nine brand rooms: voice, look, story
- Content engine: scripts, images, captions
- The Bulletin: multi-platform scheduling
- Every word in your voice
The Learning Platform
Everything you teach, packaged once and serving clients on its own.
- Courses and lessons (LMS)
- Client portal
- Payments and video built in
- Owned by you, no platform fees
See all three running together, configured for a sample business.
Take the Walkthrough02 / Four ways to start
Four ways in.
One bundle, custom-built for your business.
Includes
- One bundle of your choice: The CRM, The Branding Content Studio, or The Learning Platform
- Full custom branding in your voice and palette
- Your own custom domain
- One training and handoff call
- Monthly maintenance and updates (optional)
A business owner who knows they have one specific operational area to solve. You can always add bundles later.
ApplyTwo bundles, working together in your voice.
Includes
- Two bundles of your choice from the three
- Full brand voice integration across both bundles (when The Branding Content Studio is one of the two)
- Custom branding and domain
- Monthly check-in call
- Email support
- Maintenance and updates (optional)
A business owner with multiple operational areas who wants the system to feel coordinated.
ApplyAll three bundles. The full system, in your voice.
Includes
- Every bundle turned on: The CRM, The Branding Content Studio, The Learning Platform, all working together
- Full brand voice integration across the entire system
- Industry-tailored configuration
- Custom branding and domain
- Monthly strategy call
- Priority support during build and after handoff
- Ongoing system maintenance, master codebase updates, and hosting (optional)
The heart of the offer. Business owners who want their entire operational layer in one system, running in their voice. Most clients land here.
ApplyBespoke, fully managed.
Includes
- Everything in Scale
- Managed content: I create your content monthly
- Custom development hours each month for business-specific changes
- Dedicated account relationship with priority response
- More frequent strategy calls
- Ongoing system maintenance, master codebase updates, and hosting (optional)
A business owner who wants Bespoke to be more than a system, wants me as the operator behind the operator. Offered selectively as capacity allows.
ApplyThe system we build is yours. You own your deployment and your data outright. If you ever choose to take your system elsewhere, you take everything with you. Selectivity goes one direction here, not both.
How the build actually works.
- 1Apply. Every application is read personally.
- 2A call. The first design conversation, not a pitch.
- 3The build, thirty days. Payment staged. Week one your voice, week two your system, then customization and training.
- 4Handoff. You operate it, and it runs your business in the background.
- 5Optional maintenance. The system stays tuned, updated, and hosted as you grow.
On ownership.
You own your deployment and your data outright. The monthly is maintenance, never a license or a subscription. No lock-in, ever. Take it elsewhere and you take everything with you.
You own the build outright. The monthly is optional upkeep, not a requirement.
04 / Begin
Begin the application.
The application is how I learn about your business and decide if I can do the work justice. Every application is read by me personally. If you would rather see it first, the private walkthrough is the door most founders take.
Five businesses per quarter, built personally. Thirty-day build cycle, with a real response either way.